Introduction to Digital Marketing
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1. Course Welcome & Orientation
- Announcement Forum: Teacher pins syllabus, course expectations, and updates.
- Survey: An initial questionnaire to gauge student experience levels.
- Page: A visual course roadmap with a syllabus download link. []
2. Module 1: Social Media Strategy (Week 1)- Book: A multi-page learning resource containing chapters on "Platform Selection" and "Content Pillars."
- Video: Embedded YouTube video detailing algorithmic changes.
- Forum: A graded peer-to-peer discussion where students debate their favorite social media campaigns.
3. Module 2: Search Engine Optimization (Week 2)4. Module 3: Email Campaign Design (Week 3)- Assignment: A file upload submission for students to submit their own mock-up email newsletter.
- Feedback Activity: Formative assessment where students provide and receive structured peer reviews. [1]
5. Module 4: Final Assessment & Wrap-Up (Week 4)- Lesson: A branching decision-making exercise where students are given a hypothetical marketing budget and must decide where to allocate it.
- Assignment: A final project submission and reflective essay.
- Certificate: An auto-generated digital certificate awarded upon successful course completion.




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